Persuaders

“The persuaders” documentary is very interesting. It gives a lot of insight on how companies are campaigning and how they go about advertising their business. It’s interesting how some companies advertise, for an example, Song Airlines.

            The way Song Airlines advertised was a very unique way. Instead of advertising that they are an airline, their main focus was that they are super fun people. The company only hired people who were “song”. They turned the word “song” into an adjective meaning someone that loves people and are outgoing. They opened up a Song Airline shop and many people even thought it was a travel agency. That was their downfall I would say. I know they were trying to go the creative path on this company but they were so abstract that people were not even understanding what kind of a company they were. I think it was a good idea to not mention the bigger company they were apart of because Song Airlines is so different than it partnership.

            “Give us what we want” is the crowds chant these days. People want what they want and not what is good for them. Polititians have figured this out and Frank Luntz does this exactly. He understands that to get votes and get people to like him he must say what the people wants to hear. Also he says that another thing that is important is listening. And he says he listens well and that is his approach.

Acxiom was another company that blew my mind. I never knew something like this could be real. It is a company in Arkansas that knows everything about you. It has information about where you have been, what you like, even what you are going to do. Their computers are so smart that they have almost every piece of information about a single person. This reminds me of how the government can listen in to any call. What this company helps with is how to advertise things. Since they know what kind of people are where and what kind of people like their product they can advertise straight to them and get to the heart of who would buy their stuff.

After watching the whole video of The Persuaders, I have a better understanding about companies and tactics of advertising.