The old is gone and the new is here - Johnny Toler

The heat has been rising as Bob Wilkinson has been a little to stingy with the companies money. After not willing to cut costs down by 15% Bob is being replaced. The hospital’s board of directors has come to the conclusion that Johnny Toler will replace Bob.

“Bob’s abilities will be greatly missed at this hospital, but I know that Johnny Toler is a person we can all depend on to do whatever is necessary to keep this department going. I have great faith in him and in this hospital.” Says hospital administrator, Harry Illscott.

Johnny Toler is a well-qualified man who has 13 years of experience at this same hospital. Although his background is in pharmacy he has moved on to the purchasing department. He has really proved him self-valuable.

Wilkinson will surely be missed and his influence here. While working with us since 1975 he has done a lot for this department but it is time to let go.

Toler adds “This hospital means a great deal to me and my family, and I will give my best efforts to making our purchasing department the best.”

Mountain East Medical Center provides the best and quickest medical attention to those in the surrounding area. Not only do they take care of their patients they take care of the employees. Mountain East Medical Center is number 1 in making a difference in the world of medical sciences.

11.5

"Where the Bible is used and slackers abused"

This slogan is a humorous slogan that is centered around the idea of how educated we can get learning through Liberty and that it is all centered around the Bible. Although its not completely serious it get the point across. I think this slogan is good because it stops the reader in his/her tracks and gets them to read it over. Many people at this school are intelligent, some in their own way, and the the professors are helping to push the students to greatness and if you slack off your going to be left in the dust. I could see how some people would not like this slogan, maybe because its not serious enough or maybe because its an extreme. Another thing that is interesting about that phrase is that theres many different definitions you can come up with about what that really means. When you really look at that line you don't really get it at first but when you continually gaze upon it, you start to have many different opinions and thoughts about what that might mean. 

Advertising Critique | squarespace

Name: Squarespace
Advertisement: commercial

The visual effects used are different work spaces that someone is running their business from using squarespace.
The sound effects used change for each new scene it shows. It creates a mentality that you know what kind of person is using the website in each different scene.
Video is the format used for this ad.
This ad shows different scenes of different business' using sqaurespace. It jumps from one business to the next. anywhere from a DJ to a photographer to a architect. It shows that anyone can use it for any purpose and how professional it is.
The target audience for these ads are people that work freelance business'. It makes you feel like each person is cool or trendy. I would say it is targeted to a younger audience maybe anywhere from 20-30.
The benefits offered through this ad are that you can customize your website to fit your style and still keep it professional.
The only call to action is giving there website and from there you can become a user.


Squarespace | create your own space

Persuaders

“The persuaders” documentary is very interesting. It gives a lot of insight on how companies are campaigning and how they go about advertising their business. It’s interesting how some companies advertise, for an example, Song Airlines.

            The way Song Airlines advertised was a very unique way. Instead of advertising that they are an airline, their main focus was that they are super fun people. The company only hired people who were “song”. They turned the word “song” into an adjective meaning someone that loves people and are outgoing. They opened up a Song Airline shop and many people even thought it was a travel agency. That was their downfall I would say. I know they were trying to go the creative path on this company but they were so abstract that people were not even understanding what kind of a company they were. I think it was a good idea to not mention the bigger company they were apart of because Song Airlines is so different than it partnership.

            “Give us what we want” is the crowds chant these days. People want what they want and not what is good for them. Polititians have figured this out and Frank Luntz does this exactly. He understands that to get votes and get people to like him he must say what the people wants to hear. Also he says that another thing that is important is listening. And he says he listens well and that is his approach.

Acxiom was another company that blew my mind. I never knew something like this could be real. It is a company in Arkansas that knows everything about you. It has information about where you have been, what you like, even what you are going to do. Their computers are so smart that they have almost every piece of information about a single person. This reminds me of how the government can listen in to any call. What this company helps with is how to advertise things. Since they know what kind of people are where and what kind of people like their product they can advertise straight to them and get to the heart of who would buy their stuff.

After watching the whole video of The Persuaders, I have a better understanding about companies and tactics of advertising.