The old is gone and the new is here - Johnny Toler

The heat has been rising as Bob Wilkinson has been a little to stingy with the companies money. After not willing to cut costs down by 15% Bob is being replaced. The hospital’s board of directors has come to the conclusion that Johnny Toler will replace Bob.

“Bob’s abilities will be greatly missed at this hospital, but I know that Johnny Toler is a person we can all depend on to do whatever is necessary to keep this department going. I have great faith in him and in this hospital.” Says hospital administrator, Harry Illscott.

Johnny Toler is a well-qualified man who has 13 years of experience at this same hospital. Although his background is in pharmacy he has moved on to the purchasing department. He has really proved him self-valuable.

Wilkinson will surely be missed and his influence here. While working with us since 1975 he has done a lot for this department but it is time to let go.

Toler adds “This hospital means a great deal to me and my family, and I will give my best efforts to making our purchasing department the best.”

Mountain East Medical Center provides the best and quickest medical attention to those in the surrounding area. Not only do they take care of their patients they take care of the employees. Mountain East Medical Center is number 1 in making a difference in the world of medical sciences.

11.5

"Where the Bible is used and slackers abused"

This slogan is a humorous slogan that is centered around the idea of how educated we can get learning through Liberty and that it is all centered around the Bible. Although its not completely serious it get the point across. I think this slogan is good because it stops the reader in his/her tracks and gets them to read it over. Many people at this school are intelligent, some in their own way, and the the professors are helping to push the students to greatness and if you slack off your going to be left in the dust. I could see how some people would not like this slogan, maybe because its not serious enough or maybe because its an extreme. Another thing that is interesting about that phrase is that theres many different definitions you can come up with about what that really means. When you really look at that line you don't really get it at first but when you continually gaze upon it, you start to have many different opinions and thoughts about what that might mean. 

Advertising Critique | squarespace

Name: Squarespace
Advertisement: commercial

The visual effects used are different work spaces that someone is running their business from using squarespace.
The sound effects used change for each new scene it shows. It creates a mentality that you know what kind of person is using the website in each different scene.
Video is the format used for this ad.
This ad shows different scenes of different business' using sqaurespace. It jumps from one business to the next. anywhere from a DJ to a photographer to a architect. It shows that anyone can use it for any purpose and how professional it is.
The target audience for these ads are people that work freelance business'. It makes you feel like each person is cool or trendy. I would say it is targeted to a younger audience maybe anywhere from 20-30.
The benefits offered through this ad are that you can customize your website to fit your style and still keep it professional.
The only call to action is giving there website and from there you can become a user.


Squarespace | create your own space

Persuaders

“The persuaders” documentary is very interesting. It gives a lot of insight on how companies are campaigning and how they go about advertising their business. It’s interesting how some companies advertise, for an example, Song Airlines.

            The way Song Airlines advertised was a very unique way. Instead of advertising that they are an airline, their main focus was that they are super fun people. The company only hired people who were “song”. They turned the word “song” into an adjective meaning someone that loves people and are outgoing. They opened up a Song Airline shop and many people even thought it was a travel agency. That was their downfall I would say. I know they were trying to go the creative path on this company but they were so abstract that people were not even understanding what kind of a company they were. I think it was a good idea to not mention the bigger company they were apart of because Song Airlines is so different than it partnership.

            “Give us what we want” is the crowds chant these days. People want what they want and not what is good for them. Polititians have figured this out and Frank Luntz does this exactly. He understands that to get votes and get people to like him he must say what the people wants to hear. Also he says that another thing that is important is listening. And he says he listens well and that is his approach.

Acxiom was another company that blew my mind. I never knew something like this could be real. It is a company in Arkansas that knows everything about you. It has information about where you have been, what you like, even what you are going to do. Their computers are so smart that they have almost every piece of information about a single person. This reminds me of how the government can listen in to any call. What this company helps with is how to advertise things. Since they know what kind of people are where and what kind of people like their product they can advertise straight to them and get to the heart of who would buy their stuff.

After watching the whole video of The Persuaders, I have a better understanding about companies and tactics of advertising. 

broadcast story | in class

Ben Wagner accused of murdering his parents / Dianne Wagner and Bert Wagner / at 5:30 p.m. on Thursday night // Investigators say the mother was found dead on the kitchen floor with 2 gunshot wounds to the chest and his father passed out with a gunshot wound to his leg // While Ben was getting a snack at a near by gas station he was arrested and now awaiting his trial // Ben has already been convicted of many other felony's / like possession of cocaine / fights / and driving drunk // The fight for his freedom continues after the break //

Local News - WDGJ 7

Audio Visual:
The audio visual part of this news cast had many different aspects. It was mostly good but there was distracting people in the background. At one point there was a janitor in the background just like walking around when it should have been no one behind him. Many times during the anchors talk he would not looking at the camera and look down at his notes way too much. He started out looking at the camera and for the next 25 seconds he stayed with his eyes down at the camera and then at the very end he looks up and says thank you. A lot of times the second shooter camera man would get in the way. Something that was kind of interesting to me was that all the anchors were pretty ugly. I thought that anchors were suppose to looks good!
With all their information they had pictures to back it up. They also had statistical analysis to go along with different things. There was also shocking and striking images of same sex marriages and too much PDA.

Timeliness:
Sometimes their timeliness was on target and sometimes it was kind of awkward or not appropriate. Some examples are that it went right from happy topics to weather, i believe that is a good transition. Another good example is how it went from one school incident in one state to another school incident locally. Something that is similar to that is that it went from national politics to local politics. One bad example is when it went from murder to pet stories. They were talking about some intense murder and then went to straight to funny pet stories, like an alligator in front of Walmart.
Also during the show the categories moved from national news to international news. It started with the most local and well known to Americans then moved to farther away and international.

Information:
I'd say that the information provided was above average. There was many good quotes from people who were actually there. They were probably about 50 percent on the facts that are actually interesting. Many first hand accounts and live interviews that provide good information that really pull things together. Its one thing when you have a bunch of information but its another when you back it up with live interviews to show the emotions about the event. It was a good mixture between local and national news. It had some good statistics but at one point it had text on the screen about a certain statistic and he said ten percent and it read 11 percent.

Nightly Newscast Choices:
Some of their choices were spot on and some were just not that great. They were talking about the integration of black people starting to go to school and the history of it and they had a black news anchor cover that story. Also that was the only time a black person was seen being an anchor. The whole show was very off balance with white males compared to everybody else. There was never a women anchor. Their choices of topcs were sometimes not very interesting. It might just be me but a lot of their topics were just pointless. There was just a lot of useless information.
Alos the weather man really let me down. Usually they are suppose to be funny i feel like and he was not. All his lines were so cheesy and made no sense. I was really hoping for a nice weather review and all i got was unfinished jokes and cheesy lines.

Ex 8.1 #2 Basketball Death

Basketball Death
A 15-year-old basketball player died this morning // At Central High School / Todd White collapsed while playing a practice game // According to the trainer Mike Way / White had no known sickness// After trying to revive White / he is announced dead // An autopsy will be performed later today ///

Energy Plan
Traveling through western United States / the Secretary of the Interior Grace Green / announced a 800 million dollar energy plan // At the Western Governor's Conference in Salt Lake City this plan was announced // This plan calls for a five year program to reduce strip mining / but ease licensing of new nuclear power plants // According to Green this plan will reduce dependence on foreign oil and making America more green ///